Dear friends, everyone.
I am honored to have the opportunity to exchange ideas with you here.
The theme shared with you today is how retail stores can create their new value under the new retail situation.
1. The first point I want to share is that retail stores are becoming the protagonists of new retail.
Today, with the word “new retail” becoming more and more popular, more and more characters are involved, such as “Taobao, Jingdong” in traditional e-commerce (yes, unfortunately, they now represent tradition), tradition Yonghui Supermarket, RT-Mart. Even the traditional commercial real estate developer Wanda has increased its investment in new retail sales in recent years.
Why are more and more giants keen on "new retail" simply because "new retail" was proposed by Ma?
New retail is actually an innovation in the value of the retail industry. It can be said that all the giants will not be revolutionized and will soon be revolutionized.
The innovation of retail industry value has gone through three stages.
1. The first stage: the commodity is king, the value of the retail industry is mainly reflected in the commodity itself.
2. The second stage: the channel is king, the value of the retail industry is mainly reflected in the occupation market, whoever has more stores, who has more say
3. The third stage: In the new retail era, the value of the retail industry is draining today as traffic is becoming more important.
Why is the retail store the protagonist of the new retail? because
1. The traffic of traditional online e-commerce and traditional retailers is becoming more and more stretched, and the demographic dividend is gradually disappearing.
2. Consumers in the retail scene care more about efficiency and experience.
And retail stores now have huge traffic potential, and retail stores will have better efficiency and experience with the use of resources.
2. The second point I want to share is that retail stores must build themselves into a better traffic portal around efficiency and experience when building their new value.
In the era of new retail, there are usually some of the following participants around a retail store.
1. Payment service providers, which are our common Alipay and WeChat payment, greatly improve our payment efficiency, no need to bring cards or bring cash consumption.
2. Traffic platform, well-known US group, hungry, public comment, etc., to make consumers' consumer experience better.
3. The supply chain service provider is the commodity purchase channel of this store. Ali's retail channel and Jingdong's new channel hope to be the supply chain service provider of the retail store.
4. Arrival distributors, well-known Dada distribution, US group distribution, etc., so that sellers can get the goods without leaving home.
5. New retail hardware and software service providers, armed with retail Internet stores, armed retail stores.
Let's think about such a scenario.
1. When I walk into a retail store armed with new retail, I am no longer a colorful promotional poster, but a big-screen advertising machine that displays promotional items in real time. You will definitely remember it more simply. Today's store offers.
2. Waiting for you to go to the shelf, no longer the cold price tag, but a row of electronic tags, you don't need to endure the strong recommendation of the retail store staff, but you can directly enter the phone scan code. A detailed description of the product, choose the product you need most in a completely free situation.
3. You choose your own goods and go to the checkout counter. You are not only the cashier’s “Mr. Hello,” but the familiar “Mr. Bao, Hello, welcome” from the cash register. For a moment you feel that this is a new retail retail store that knows you well.
4. When the retail store queues up for a long time, (in fact, this is often the case), you can choose to self-service the self-service single-machine payment, directly leave the store, no longer have to endure, buy a pack of cigarettes I have to queue for 10 minutes.
Through these five new retail scenarios, you should be able to understand that when you talk about how retail stores can increase their value in the new retail era, by using WeChat and Alipay to pay, through the entry of the traffic platform, by choosing a better supply. When chain service providers and distributors, don't forget to use your Internet IT tools to arm your retail stores. There is no need to think about it, and there is no need to hesitate. The software and hardware service providers in the new retail era must be an important part of improving the efficiency and experience of the store, and also help the store to build a level of entry for member traffic.
